Wati vs AiSensy vs Interakt: Which Is Actually Cheapest?

Wati, AiSensy and Interakt get searched against each other constantly, and for good reason: all three sell the same basic package, a shared team inbox, a no-code chatbot builder, broadcast campaigns, and official WhatsApp Cloud API access underneath it, aimed at SMBs that want WhatsApp marketing without hiring engineers. None of them is the unofficial, QR-linked category this series usually covers elsewhere. All three require Meta Business verification and a WABA, and all three pass Meta's own per-message fees through on top of whatever you pay them.

That shared shape is exactly why "which is cheapest" turns out to be a harder question than it looks, because the three don't compete on the same axis.

What each one actually charges

Wati runs three tiers, Growth, Pro and Business. As of late October 2026, Growth lists at $59 a month billed yearly or $69 billed monthly, including three users. Pro is $119 yearly or $149 monthly, including five users, with extra seats priced from $39 each. Business pricing is listed as custom on Wati's current page, though it was publicly showing a yearly-billed rate in the $270s as recently as late September, so treat any specific Business figure as a snapshot rather than a stable number. Every plan includes a 7-day free trial.

AiSensy leads with a Free Forever plan that includes API access and a live inbox, but gates broadcasting, the actual campaign-sending feature, behind a paid tier. Basic runs roughly $45 a month internationally or about ₹1,500 for Indian accounts, and Pro runs about $99 internationally or roughly ₹3,200 in India. That gap, international buyers paying something like 2.5 times the rupee-equivalent price for the same plan, is a deliberate two-tier structure rather than a currency-conversion quirk, and it's the single biggest thing to check before comparing AiSensy's dollar price against either competitor.

Interakt sells Starter, Growth and Advanced on quarterly or annual billing only, with no standalone monthly option. Quarterly works out to roughly ₹1,166 a month for Starter, ₹2,566 for Growth and ₹3,499 for Advanced; annual billing brings those down further, to roughly ₹999, and proportionally for the higher tiers. Interakt publishes no USD pricing at all, which already tells you who its primary market is.

The cost comparison nobody can actually finish

Here's the honest problem with ranking these three on price: Interakt publishes rupee pricing exclusively, AiSensy runs two separate price books depending on your billing country, and Wati's international dollar pricing has visibly moved across a single year even on its own published page. Converting everything into one currency to build a clean comparison table would manufacture a precision none of the underlying numbers actually have.

What can be said reliably: for an India-based team, AiSensy's Basic plan at roughly ₹1,500 a month undercuts both Wati's cheapest tier and Interakt's Starter plan, at least on the subscription line. For a team billed in dollars outside India, Wati's Growth plan at $59 to $69 is the lowest sticker price of the three, since AiSensy's international rate and Interakt's rupee-only pricing both work out considerably higher once converted. Neither comparison holds across currencies, which is itself the finding worth taking away: a true "cheapest" answer depends entirely on where you're billed from, not just which logo you pick.

Why the subscription price isn't the real decision anyway

All three gate the feature that actually matters behind a specific tier, and it's a different feature in each case.

Wati gates webhooks and real-time API throughput. Growth caps API calls around 10,000 a month with limited or no webhook access; full access sits on Pro and Business. If you're building rather than just running campaigns, that's the number to check first, not the headline price.

AiSensy gates broadcasting itself. The free tier's API access is real, but the feature most people come to AiSensy for, sending a campaign to a contact list, requires the paid Basic tier. The chatbot builder and AI agent are further separate add-ons, each metered on top of whatever plan you're already paying for.

Interakt gates full API access behind its Advanced tier, the most expensive of its three plans. If your requirement is purely programmatic send-and-receive with no commerce dashboard involved, you're climbing two tiers of retail-focused features, COD confirmation flows, Shopify sync, broadcast retargeting, to get there, each one built for a buyer who wants exactly those things.

None of this is a flaw in any of the three. It's three different products making a reasonable bet about who their buyer is and pricing around that bet, not around the subscription number on the comparison table.

What each is actually built for

Wati's reviews consistently describe a marketing and support team buyer who wants a no-code inbox and doesn't want to hire anyone. AiSensy's rupee-first pricing and 26 percent-ish markup on Meta's own marketing-message rate make clear its primary market is Indian SMBs running WhatsApp campaigns on a budget. Interakt, under Jio Haptik, has built something none of the other two has: native Razorpay, PayU and WhatsApp Pay integration with cash-on-delivery confirmation flows that sync to Shopify, aimed squarely at the COD-to-prepaid conversion problem that specifically costs Indian D2C sellers margin. If that's your actual business, Interakt's tier structure is buying something real that a generic comparison on price alone would miss entirely.

Choosing

Choose Wati if you're billed in dollars, want the lowest international sticker price among the three, and your team size fits comfortably inside the included-user count on Growth or Pro without needing heavy API throughput.

Choose AiSensy if you're an India-based team that wants the lowest rupee subscription cost and is comfortable paying separately for broadcasting, chatbot flows and AI capability as you need each one, rather than getting them bundled from the start.

Choose Interakt if cash-on-delivery, Shopify and Indian payment gateways are central to how you actually sell. The Advanced-tier API gate is a real cost, but the commerce tooling underneath it doesn't have a direct equivalent in either competitor.

Reconsider all three if your actual requirement is programmatic API access with no team inbox, no chatbot builder and no CRM tagging, since you'd be paying for retail or support tooling you won't use regardless of which of these you pick. Our Wati alternative post, AiSensy alternative post and Interakt alternative post each go deeper into what a developer-first API looks like instead of each one specifically.

Side by side

What switching between them doesn't change

All three sit on Meta's official Cloud API, which means the WABA verification, template approval process and Meta's own per-message fees are identical regardless of which dashboard you're looking at. Moving from one to another changes your subscription price, your feature gating and your support experience; it does not change what Meta itself charges per message, and that line item usually outgrows the subscription fee at any real sending volume.

Migration notes

Send and webhook logic maps cleanly between all three, since each exposes a broadly similar shape underneath its own dashboard: a recipient, a message body, an inbound event on receipt. What doesn't move automatically is anything built inside a platform-specific layer, Wati's chatbot flows, AiSensy's Dialogflow integration, or Interakt's Shopify and Razorpay sync, since each lives inside its own platform with no direct export. If you're switching specifically to escape a tier gate rather than because the underlying product is wrong for you, budget time to rebuild that automation layer rather than assuming it carries over.